Alexandra Margarita Russo is the main protagonist of the Disney Channel sitcom Wizards of Waverly Place, portrayed by Selena Gomez. As the middle child and only Russo daughter, she is sly, outgoing, and sometimes rude to her family and friends. Alex usually underachieves when it comes to regular high school. She is good at heart though. She often gets into trouble because of her constant schemes (usually involving magic).
In 2008, AOL named her the twentieth greatest witch in television history. Selena Gomez, who portrays Alex, is one of the only two cast members to appear in every single episode of the series to date; the only other cast member to appear in all episodes that have aired so far is David Henrie, who portrays Justin Russo.
Her mother describes her as "A beautiful girl who is full of mischief" in the episode "Alex's Brother Maximan". Fights towards Justin are frequent, because she secretly wants to be like him but doesn't know what to do about it. In the season three episode "Alex's Logo", while she is under a truth spell, it is revealed that the reason that Alex acts mean is simply because she wants to be liked and actually fears being hated.
Alex claims everyone takes her advice as she knows a lot about fashion, relationships, girls, and guys, but above all she can be very sneaky and tricky to the extent that she's even willing to admit that she's usually up to no good, and feels uncomfortable when others say the opposite. Her best friend since childhood is Harper (Jennifer Stone), who often tries to keep her out of trouble. In the episode "Third Wheel", Alex says to Harper that she is like her sister. Her temporary best friend at Wizard School is Hugh Normous (Josh Sussman), as she said in one episode, that he was "the worst best friend ever". Though she continues to torment her older brother Justin, the two seem to have a close bond that neither seem to have with any other character on the show. Her enemy since kindergarten is Gigi Hollingsworth (Skyler Samuels), ever since Gigi spilled juice on Alex's blanket and told everybody that Alex had an "accident" during nap time in their kindergarten years which but Alex still hasn't got over it.
Alex often uses magic to solve her problems, which frequently ends up giving her even more problems than she began with. Her tendency to use magic without permission is often caused by her lack of work-ethic and respect for the rules she deems unnecessary. Alex hardly ever considers the consequences of magic and is often unprepared when the situation goes haywire, which requires the help of her more sensible brother Justin when she finds she can't fix them by herself, often grudgingly accepting his offer to work together. Alex has not advanced as far as Justin (or even Max, as shown in "Night at the Lazerama"), but she is very skilled at "Make-'em-Ups", when a wizard can make up their own emergency spell. It is revealed in "Doll House" that Alex didn't know about magic when she was five.
Riley (Brian Kubach) had been Alex's crush for most of the first season, and to impress him, she calls herself his good luck charm and manipulates Justin without him figuring out to magically win his — and Riley's, as she was always quick to emphasize — baseball game, though when Justin stops once their father makes him realize what Alex has been doing, Alex has to use magic herself by the bleachers in order to be Riley's date, cleverly managing to win the game for Riley even with Jerry and Justin's attempts to foil her magic, further showing how skilled she can be at magic by the way she countered Justin's magic so easily and discreetly at the baseball game where humans who didn't know about magic were, despite Justin's and Jerry's knowledge of magic, when it clashes with her understanding of it — however small her amount of understanding of it may be at the start. She had also got Riley jealous by enchanting a mannequin to come alive and date her—after he breaks up with her—in the episode "Alex's Spring Fling".
She is a Daddy's Girl and according to her father, Jerry (David DeLuise), she uses her puppy dog eyes to get out of trouble. She can't tell when her dad's being overprotective, she just thinks he's being crazy and doesn't make the situation better by saying she's growing up. In "You Can't Always Get What You Carpet", however, she tells her dad she will always be his little girl. She isn't fazed very much — if not at all — when he's overprotective and still does whatever it is he doesn't want her to do. For example in "Alex's Brother Maximan", Jerry hears Alex tell her mom that her boyfriend, Dean (Daniel Samonas), wants to kiss her, and he says "Kissing? Who are you kissing?" and begins to freak out. Later in the episode, she does kiss Dean, but when her dad questions it, she tries to change the subject by saying something about him being proud of his children.
Alex is often depicted as a slacker, somewhat more so with regular high school than in wizardry and witchcraft school. If Alex does not want to do anything that is school-related, she will make an excuse or scheme about why she does not want to do it, and how unnecessary she finds it or will just simply not do it. She will often rebel against mandatory assignments with glee and has displayed little, if any, ambition, freely admitting that she always arrives in school during third period and never cares . She has been shown to be sent to the principal's office so often that she and Mr. Laritate have a regular routine down, even pouring each other coffee and giving each other donuts , and even has a pillow, a hammock, and a CD player containing rainforest sounds stashed in Mr. Laritate's office whenever she gets detention . She has even resorted to trying extreme measures in order to get out of a school project despite the cost being much greater, once going as far as attempting to injure herself on purpose by jumping off the stage after she is named as Harper's replacement as Tinker Bell in the school production of Peter Pan (this after she already auditioned to be Harper's understudy, thinking that she would not have to do anything in the play), when Harper accidentally falls off the stage during rehearsal. Art is her favorite school subject and is pretty much the only class she takes seriously, and excels greatly at, being the best in her class and even being the co-art teacher.
After her parents complain how she never has never been in any school clubs, she lied and said she was in reading club and tried to steal the award from Justin's room and scratch out his name and put hers. Justin, however, is fed up with her always getting passed his defenses to keep her out of his room and stealing his stuff, so he created Frankie (FrankenGirl) to guard his room, but Alex still managed to shut down Frankie when she figures out that Frankie's brain worked like a computer, and when Justin made Frankie immune to shutting down like a computer and cast a spell to make her think of Alex as her best friend — much to Alex's disdain — and Alex was then forced to put up with her before noticing that Frankie fit a lot of her best friend requirements, and became fast friends with Frankie. Justin then put a spell on Frankie to like cheerleading and she wanted Alex to be on the squad with her. In "Monster Hunt", Alex gets jealous of Justin when he moves forward in wizard training so she creates a spell song where she can remember the spells she learn, hoping to catch up with him.
Alex and Justin act as foils, as the two are near-polar opposites in terms of personality; Justin is responsible, kind, unselfish, sensible, and hard working, fair in judgment, though not very witty with his words nor outgoing, mostly like that just because he secretly competes to be the best at magic since he loves it but is easily insecure at witnessing Alex and her great magical feats accomplished so effortlessly by her. Alex is lazy, carefree, witty, funny, sarcastic, stubborn, and biased when it comes to herself or her loved ones against other people, magical or not, not very good at expressing herself in terms of emotions and frustration-causing desires on her part like wanting to be like Justin, cunning, mischievous, and a complete natural at magic despite not being as serious as Justin when discussed or performed, his performance full of constant measuring and intense concentration, while hers laid-back and careless. Their similarities though, are surprisingly many, despite how rarely they show themselves, as they are very strong during the moments they do shine through.
Despite her frequent unkindness and pranks, Alex is far from heartless. She deeply cares for Harper, going so far as to reveal her secret to her in "Harper Knows" out of guilt for lying. She also loves Justin dearly despite their constant antagonism shown in Justin's Little Sister where she says that she wanted her brother back, then in at the end of Doll House she tries to get him to have a fight with her and even hugs him he does showing that she most likely tries to get into fights with him in order to get his attention, and her love for him is most notably seen in Wizards of Waverly Place The Movie where while crying she begs him not to forget about everying. Alex can also feel remorse and guilt for her actions and has apologized and taken responsibility for them, and often goes out of her way to set things right whenever her disregard for the consequences directly affect her friends and/or family. Though these instances are rare, Alex does occasionally use magic unselfishly or with good intentions, such as in "Taxi Dance", where she repairs Cab 804 to allow herself and her family to continue to cherish the memories of her birth. Additionally, in "The Good, the Bad, and the Alex", she apparently joins forces with Stevie, a fellow wizard, and starts a revolution to end the wizard competition, but this is revealed to be a ruse; just as Stevie is about to succeed, Alex transforms her into a rock-like substance and shatters her. Alex is also very much like her aunt Megan, as both love art and hate hard work. In fact, Max said that Megan is just like Alex's twin only older in "Retest", though the key difference between the two is that Alex is capable of apologizing for her actions, something that Megan never learned to do. She also has a strong sense of justice, and frequently scolds anyone who is being unfair or cruel.
In Wizards of Waverly Place: The Movie, Alex says that Justin was everything that she ever wanted to be and she was jealous of how smart he was and how kind he is, while Justin responds in kind saying how he is jealous of how everything comes easy to her, especially magic, which is why he strives so hard to be perfect.
Alex's love interestsEdit
- Brad Sherwood (Shane Lyons, season 1) – seen in "Potion Commotion"; Alex tried to get Brad to like her with a love potion, but she accidentally drink both halves of the potion and fell in love with herself. Later, Brad came over to her house and gave her chocolates, on the same night of Justin's interview for the World School Summit. She soon found out that Brad only came over just to sabotage Justin's interview. Alex then broke up with him, even though they were never going out.
- Riley (Brian Kubach, season 1) – long term; first seen in "I Almost Drowned in a Chocolate Fountain", where he and Alex went on a so-called 'date'. In "The Supernatural", Alex got Riley to believe that she was his good luck charm in baseball, and charmed the ball so his team would win each time. They broke up in "Alex's Spring Fling" (List of WOWP episodes), but Alex made Riley jealous by dating mannequin she brought to life, and they got back together. Apparently they broke-up, because Riley was never to be been seen again in season 2. And Alex dates Dean Moriarty in season 2.
- Manny Quin (Matt Smith, season 1) – A male mannequin that Alex used magic on to come to life, and briefly dated to make Riley jealous in "Alex's Spring Fling".
- Dean Moriarty (Daniel Samonas, season 2) – long term; first seen in "Smarty Pants", last seen in "Wizards vs. Vampires: Dream Date". Dean discovered Alex liked him in "Graphic Novel", and admitted he liked her in "Racing". They started dating in "Alex's Brother, Maxximan". Dean apparently moved away (though has not been mentioned since "Saving WizTech") and he came back in "Wizards vs. Vampires: Dream Date" (because Alex was using magic to control his dreams to go on dates with him). They broke up because Dean wasn't acting as romantic as he was in his dreams Alex was controlling. When she broke up, at first he acted all cool, but when Alex went into yet another dream, but let Dean control it this time, he says the reason he acted that way was because he was hurt. They break up properly and Dean disappears in his dream.
- Ronald Longcape, Jr. (Chad Duell, season 2) – seen in "Saving WizTech". Alex liked Ronald when they met, but she was still in a relationship with Dean. Ronald then shape-shifted into Dean (he froze the real Dean inside gelatin) and broke up with Alex so he could convince Alex into coming to WizTech with him. Ronald used her as part of his evil plan to take over WizTech, but his plan was foiled by Alex's love for Dean.
- Javier (Xavier Torres) - seen in Wizards of Waverly Place: The Movie. He was a host at the hotel the Russos were staying at in the Caribbean. Alex had a small crush on him, but soon turned him down once she realized how she would rather spend time with her family.
- Mason Greyback (Gregg Sulkin, season 3) - long term; first seen in "Alex Charms a Boy". He is a transfer student from England, perfect in every way except for his artistic vision. Alex casts a spell on Mason, so that she becomes the inspiration for all the art he creates in their school art class. In season 2 episode "Future Harper", Harper from the future asked Alex if Mason has already broken up with her, but Alex hasn't met him yet. In "Wizards vs. Werewolves", it's revealed that he is a werewolf and he knows Juliet for 300 years and when he sees her, he shouts out that he loves her. After that, Alex is left crying on her family's shoulders. Then he tells her that the necklace shaped in a heart that he gave her it doesn't glow on batteries, but it's magical. So he takes her back to Transylvania, where she threw the necklace. Alex puts the necklace on Mason and the heart glows, which means that he loves her. But it's too late, because he was bitten by Juliet (a vampire), and is transformed to a wolf, forever. But an interview with Gomez had said they are not done with the Mason storyline.
- George (Austin Butler, season 3) - He appears in the episode "Positive Alex" as the school band leader. He is asked out by Alex, but he refuses because of her negativity. However, he becomes attracted to her when she starts acting positive to prove him wrong. In the end, she became too positive because of the magical marker she used, and he was turned off.